Wk 5 Assignment Marketing and Operations Example | Topics and Well Written Essays - 500 words

Wk 5 Marketing and Operations - Assignment Example shorts boost self confidence by reducing visibility of excess skin, reducing grip on the body giving comfort, a sex/sporty look, supporting the body and conveying a slimmer look. Moreover, our sales persons are readily available to make deliveries and assist with any product issues. Blog language and Design: use of key marketing works such as supports the body, comforts, gives a sexy, sporty and slimmer look and boosts self confidence in women. The design involves different colors fancied by women, fashions and also uses the language of sport, fashion and style. The website is developed with the target market in mind and thus has the features that attract the targeted audience. We will continuously maintain and update the site in order to for it to have current information at any time. Customers will be able to make orders online, sign up for updates on products, listen to or stream our videos, chat with us live and access our micro blogs. Main objectives are to drive traffic, collect customer feedback, avail product information to customers, give real time solutions to customer enquiries, and collate customer contact details and ultimately to communicate. We will use SEO and SEM to grow traffic through graphic displays, mobile device marketing and integrating social media. We will grow sales through sales generation and nurturing of the leads and optimization of conversations. SEO and SEM will also be used to generate results and analyze and evaluate results. The newsletter will contain such as appreciation to the customer as a business partner, explanation of the companies mission and values that are behind our products. Customers will also be given opportunity to know the persons behind the products and also request for their feedback on products. We will send the newsletters every time we have launched a new product and at the end of quarters just to engage customers and get suggestions for improvement. The mailing list will be built by software that